The CEO’s Guide to Digital Marketing (done right)


In working with a client, we needed to make a lot of digital marketing decisions.

The process however was bogged down by continually having to sort out: all of the different digital marketing pieces, and the different digital marketing players (partners).

We then needed to understand how it all best integrated with the other pieces of the business. While working to optimize the business strategy.

To make the team: happier, faster, more productive, I built the marketing guide below. The CEO’s Guide to Digital Marketing. It condenses a lot of previous business experiences, into a helpful guide. The end result of reviewing the guide with the client, was that we were able to make better decisions more quickly.

They should teach this type of integrated thinking in high schools.

So when high school students graduate, we can work on higher level issues. Instead of continually having to sort and resort the details. Allowing us all to move more quickly to superior planning and the resulting productive actions.

The images below give you a quick overview of the guide.
You can open up each image in a new browser tab, if you want to see more of the detail.

Feel free to reach out to me to discuss the details behind the guide, or to provide feedback. A superior strategy, and the resulting actions, make everything more fun!

You can reach me at Enjoy! 

What Next

  • Start today!
  • Make sure to check out the other pieces @
  • Provide feedback – knowledge is gained iteratively
    and I learn a lot by talking with others
  • Share this information and links with others.
    We need to help make the world a better place more quickly.
  • Let me know what you are wrestling with.
    I am a business/strategy geek and I love this stuff.
    (I am also especially interested in talking with anyone that is interested in total global domination.)
  • You can send me a LinkedIn invite to share a message,
    or reach out to me at

Thank you for taking the time to read this.

#DigitalMarketing, #Digital Strategy, #BusinessStrategy, #IntegratedThinking, #Silos, #BusinessSilos, #ProfitMaximization