If Porter Has 5 Forces, Kring Has 4 Principles
I have always been fascinated with how some small companies, that are under-resourced and deemed to be insignificant, can thrive and go on to dominate an industry. While some much larger, more powerful companies stall-out and eventually fail. Superior strategy explains a lot of these differences in the market place. Superior strategy makes it easier for a company to thrive, when resources are scarce or limited. And at the edges, all companies have limited resources. Even with borrowing.
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